Why the Arab World?
The Arab World
Nearly 400 million people live in the 22 countries of the Arab World; about 50% are younger than 25. Within this predominantly Muslim region, Christians form minorities of less than 10% in every country but Lebanon. War and persecution in Iraq, Syria and other countries have driven many Christians to seek refuge outside the Arab World.
Literacy in the Arab World is extremely low. Half of all people and, in some Arab countries, up to 70% of women are functionally illiterate. For that reason, and also because Arab society is an oral society, TV is watched on a large scale via satellite and internet. Programs in the various forms of Arabic and in non-Arabic languages – in the language of the heart – are therefore very effective. Using subtitles is not very effective when people can hardly read!